Data Cleansing Services

Precision cleansing and enrichment to unlock the true potential of your business data

AI Data
Data Cleansing and Enrichment Services

Contact and company data changes at enormous speed, making data cleansing and enrichment critical for businesses. Incorrect, redundant, and outdated business information results in erroneous analytics, failed marketing campaigns, subpar customer experiences, and compliance issues. HitechDigital addresses data inaccuracies by converting, standardizing, and structuring raw, fragmented data into high-quality data assets for your business to grow profitably.

As a leading data cleansing company, we at HitechDigital provide end-to-end services including database cleansing, data scrubbing, data hygiene, and data enrichment to restore data integrity. Our core cleansing process corrects structural errors, standardizes formats against a master data model, and deduplicates records across your databases. Our data cleansing and enrichment experts standardize and format your databases, validate, append, and enrich records with key firmographic, technographic, and buyer intent data, preparing a reliable dataset for integration into your CRM and MAP.

We leverage reliable external data sources to verify and enhance your databases and then merge them with your CRM or existing business systems. Our default process includes continuous data monitoring to guarantee that your information is accurate, up-to-date, relevant and comprehensive. And it also ensures that your data complies with information governance standards.

99.9 %

Data Accuracy

50 %

Faster Turnaround

80 %

Reduction in Duplicate Records

10 M+

Records Processed

Optimize your database with our expert data cleansing and enrichment services.

Unlock Your Data’s Potential

Our Data Cleansing and Enrichment Services.

Unlock the power of precise, customized, and scalable data cleansing services to help you grow and sustain.

Database Standardization

  • Uniform data structures
  • Consistent field formats
  • Schema alignment
  • Data type normalization
  • Platform compatibility

Data Validation & Enhancement

  • Source cross-verification
  • Error correction
  • Missing data enrichment
  • Real-time updates
  • Data accuracy checks

CRM Data Cleansing

  • Data deduplication
  • Incomplete record fixes
  • Field standardization
  • Outdated data purging
  • Contact validation

Data Appending & Aggregation

  • Third-party data integration
  • Attribute enrichment
  • Multi-source consolidation
  • Information Gap filling
  • Comprehensive profiling

Data Enrichment

  • Missing data appending
  • Contact detail enhancement
  • Firmographic data enrichment
  • Demographic data augmentation
  • Behavioral data integration

Database Building & Maintenance

  • Custom database creation
  • Scheduled updates
  • Integrity monitoring
  • Compliance management
  • Data backup solutions

Success Stories.

More than 95% of our clients are recurring, a testament to the unwavering trust and satisfaction our services consistently deliver.

Partnering with HitechDigital was a game-changer. Their responsive team, flawless execution, and data accuracy exceeded expectations. We’d gladly recommend their services to others.

Claudia Schiffer, Chief Data Officer, Technology Company, Florida

HitechDigital transformed our leads database with automated validation and enrichment, boosting accuracy and marketing ROI. Their reliable process streamlined our campaigns and improved customer targeting.

Philip Morgan, Operations Head, Branding and advertising agency, USA

HitechDigital’s precise data cleansing and enrichment transformed our customer profiles, boosting marketing ROI. Their expert team’s support and seamless process exceeded our expectations. Highly recommended!

Abbie Cornish, Head of Marketing, Software Company, California

Benefits of our data cleansing services.

Unlock smarter decisions, cleaner operations, and sustainable growth with enriched, accurate business data.

Improved Data Accuracy

Enhance trust in your data with thorough cleansing, validation, and enrichment for precise, error-free decision-making.

Faster Decision Making

Enable quick, data-driven decisions with structured, clean, and well-maintained databases across all business units.

Enhanced Customer Insights

Unlock deeper customer understanding through enriched profiles, segmented records, and updated contact details.

Seamless System Integration

Standardized data ensures smoother integrations across CRMs, ERPs, and analytics platforms with minimal friction.

Reduced Operational Costs

Minimize manual data correction, redundant records, and inefficiencies with automated, ongoing data maintenance and enrichment.

Boosted Marketing Performance

Drive campaign success with validated, enriched, and segmented data that improves targeting and lead conversion.

Sectors We Cater To.

Empowering diverse industries with clean, enriched data for optimized operations and strategic growth.

Retail and eCommerce

Retail and eCommerce

Cleanse and enrich product, inventory, and customer data for seamless shopping experiences and accurate analytics.

Real Estate

Real Estate

Standardize and verify property listings, owner details, and contact records for accurate, updated real estate databases.

Finance & Banking

Finance & Banking

Cleanse and validate financial records, customer KYC data, and transactional histories to meet compliance and enhance insights.

Healthcare

Healthcare

Standardize patient records, validate provider data, and enrich databases to improve patient care and regulatory compliance.

Telecommunication

Telecommunication

Optimize customer records and network data through cleansing and enrichment to improve connectivity and services.

Transportation

Marketing Companies

Improve route planning and fleet management with accurate and enriched logistics data for seamless operations.

Automotive

Automotive

Cleanse and enrich vehicle, dealer, and customer data to streamline inventory management and personalized marketing.

IT / ITES

Digital Media/ Advertising

Fix inaccurate data and add missing information from external sources to improve data quality for better business decisions.

Why Outsource Your Data Cleansing Needs to Us.

Expert-driven data cleansing and enrichment solutions tailored for accuracy and scalability.

Proven track record.

95% recurring clients and partnerships with industry leaders reflect our commitment to customers – their growth, their satisfaction.

  • J P Morgan
  • Ernst & Young
  • LexisNexis
  • Schlumberger
  • DHL
  • IDB
  • Xerox
  • Aventis
  • Thomson Reuters
  • Dominos

3,100+

Satisfied Clients

50+

Countries Served

5,000+

Projects Completed

1,000+

Professionals

FAQs.

What precisely does your data cleansing service cover?

Our data cleansing services encompass database standardization and formatting, data validation and enrichment, CRM data cleansing, data appending and aggregation. As part of our data cleansing solutions, we fix data inconsistencies, remove duplicates, validate and verify data to empower B2B, B2C, real estate, and eCommerce companies with operational efficiencies and make sound decisions.

How do you assess the current quality of our business data before cleansing it?

Our data cleansing experts use thorough data profiling methods, including statistical processing and pattern identification, to identify anomalies, inconsistencies and structural issues in your business data. It gives our teams a clear understanding of the data deficits that need correction before we actually start cleansing and enriching your database.

Do you use automated tools, manual methods, or both for data cleansing?

We use a combination of automated tools and human, supervised manual processes to cleanse and enrich your business data. Automated tools help us fast track standardization and detect recurring errors. Our data cleansing experts resolve inconsistencies and inaccuracies that require human intervention to improve data accuracy and integrity.

How do your cleansing and enrichment experts handle missing or incomplete data?

To handle missing or incomplete data, we purposefully rope in techniques such as statistical imputation, predictive modeling, and using external data sources for smart data enrichment. We do this with the aim of keeping data loss to a minimum and ensure the completeness, reliability and easy accessibility of your business data.

What kind of data sources can you work with (Excel, SQL, CRM, Cloud)?

Our data cleansing and enrichment professionals have hands-on experience managing flat files (CSV, Excel), relational databases (SQL Server, PostgreSQL), CRM systems (Salesforce, HubSpot), cloud-based platforms (AWS, Azure, GCP) and many more. We also provide tailored cleansing and enrichment workflows that support smooth data extraction and processing databases irrespective of the source.

How do you ensure that my data is secure and confidential while it is processed?

Strong security measures, such as encryption, access controls, and secure data transfer processes, form an integral part of our data cleansing and enrichment workflows. We adhere to industry best practices and data privacy legislation applicable. This ensures complete safety of your sensitive data across the project lifecycle.

What is the average turnaround time for a project of our size?

Data volume, intricacy and scope of cleansing and enrichment determine the average turnaround time for your project. Once the initial data review is completed, we provide a project schedule with measurable milestones and a fixed turnaround time.

Can you work with our in-house teams or on third-party systems to cleanse the data?

To easily integrate with your internal teams or current third-party systems, we use clear and predefined communication channels and workflows. It ensures alignment with project goals and allows efficient data validation and integration.

Do you provide data quality reports once you have cleansed and enriched my database?

Yes, we do provide data quality reports once your data is cleansed and enhanced. These reports mainly highlight the gains made, and a before/after comparison of accuracy, completeness, and consistency. Our reports are a quantifiable indication of the cleansing effect and the improved quality of your data assets.

Do you provide data maintenance services on an ongoing basis or only one-time cleansing?

Yes, we do provide data maintenance services on an ongoing basis along with one-time data cleansing projects. Our ongoing maintenance programs are designed to improve data quality through periodic monitoring, cleansing, and enrichment, while staying aligned to your evolving business needs and data streams.

Can you train our team to ensure data quality after cleansing?

Yes, we can conduct tailored data quality training sessions for your staff as well. They are aimed at empowering your employees with appropriate knowledge and practices to exercise data hygiene, enforce data governance policies, and maintain higher data quality.

Service Leadership.

Bachal Bhambhani

Bachal Bhambhani

Sr. Vice President, Sales

Bachal represents HitechDigital in North America, and helps client and our production teams collaborate effectively on projects and partnership initiatives.

Snehal Joshi

Snehal Joshi

Director, Data Solutions & BPM

Snehal, a seasoned leader, manages a large data team. He's delivered numerous projects, driving growth through process innovation for clients across industries.

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