Data Analytics

Demand forecasting, route optimization improves order pick-up efficiency by 50%, new customer acquisitions by 20% for a tyre management company

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AI & Analytics

Improve customer experience and operational efficiency with real time visibility. Turn big data into intelligence. Get automated alerts and actionable insights through interactive dashboards.

With billions of connected things, smart products and smart machines, going digital is critical to stay competitive. HitechDigital leverages artificial Intelligence and machine learning for Predictive and Prescriptive Analytics to help you continuously innovate and grow. We analyze humongous data sets and generate customized, actionable insights for improved decision making.

Our analytics tools plug the gap between data availability and usage by drilling deep into customer behavior, market sentiments, and business pain points. And we help you to gather insights for better product engineering, reduced churn and more effective campaigns. Our extensive experience in working with global clients on large scale data projects, equips us to build partnerships and create lasting impact on your organisation.

Customer Experience Analytics.

Delight your customers by creating an engaging customer experience — one that is personal, fast, easy, and useful. Analyze customer sentiments, identify the most lucrative customers and lifetime value, and get insights into their purchasing behavior to improve your customer service, account management and sales.

  • Improve Customer Service, enhance customer engagement with your products and brand using insights extracted from customer reviews, feedback, opinions, sentiments, etc.
  • Improve loyalty program effectiveness by personalizing customer interaction, making more targeted offers, discounts, etc.
  • Optimize cross selling and up selling through accurately identifying targeted segments for cross-sell and up-sell opportunities.
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HitechDigital helped boost our lead conversion program. Their ‘can-do’ attitude is the main reason for our continued partnership.

– Co-Founder, USA-based Real Estate Firm

Product Analytics.

Build personalized products, reduce product defects and improve product retention by understanding how people are using the product, site or app. We segment and analyze customer data and user experiences, leading to higher satisfaction and loyalty in the long term.

  • Improve product retention by identifying user pain points by tracking users’ digital footprints step-by-step to see what they like or dislike and what leads them to engage, return or churn.
  • Build new features, Increase your product’s market share by identifying features or traits associated with higher satisfaction and appeal and improving existing products accordingly.
  • Personalize products through customer profiling, 360-degree view and segmentation along with mass customization of product design.
  • Respond speedily to market demands for new products, outpacing your competitors. Develop products that respond to customer needs and expectations of functionality, costs, parts availability, servicing spends and ease of handling and use.
  • Improve product branding by influencing social conversations and product mentions, identifying and monitoring actions that leads to higher engagement with products.
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HitechDigital allows us to focus on our customers and give them exactly what they need. No matter how small or big, they (HitechDigital) always has an answer for us on – How to get this better.

– Founding Partner, Global Tyre Management Company

Marketing Analytics.

Track, measure, personalize and enhance interaction with targeted market segments across channel, and increase revenue by segment metrics.

  • Manage campaigns more effectively and increase ROI from product marketing and advertising activities through real-time reporting and analysis for improving the effectiveness of omni-channel engagement activities.
  • Lead prioritizing, predicting leads most likely to convert and close. Improve lead conversion ratio by influencing customer behavior and buying decisions in real time. Use multidimensional Customer Segmentation for targeted cross selling or upselling.
  • Optimize the pricing for improving market share of your products or services. Monitor the price strategies of your competitors, suppliers, and receive alerts and personalized reports.
  • Address threats to brand and products through detection of chatter on product vulnerabilities, spam profiles on social media, malicious links around your products, product usage risk mentions, etc.
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HitechDigital offers analysis and support that every marketing team must have. In just a few days, our dynamic pricing application was up and running.

– Digital Marketing Manager, North American Ecommerce Company

Proven track record.

95% recurring clients and partnerships with industry leaders reflect our commitment to customers – their growth, their satisfaction.

  • J P Morgan
  • Ernst & Young
  • LexisNexis
  • Schlumberger
  • DHL
  • IDB
  • Xerox
  • Aventis
  • Thomson Reuters
  • Dominos


Satisfied Clients


Countries Served


Projects Completed


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