Top 10 Real Estate Video Editing Trends to Watch in 2025

AI has recently touched every aspect of our lives. Right from healthcare, finance to logistics, AI is deeply embedded across different industries, changing age-old business practices. The real estate industry has been a slow adopter of new technologies. Despite this record of reluctance, significant progress is now being made, as the industry is catching up in the adoption of AI. Today, AI is starting to play a big role in how real estate videos are made. AI video editing and automation improve processing speed and ensure high-quality videos at lower costs.

Step-by-Step Guide to AI-Assisted video editing

• Footage is analyzed to highlight important parts, identify faces, and decide how to transition between scenes.
• Preset models add smooth transitions, background music, color adjustments, and cuts that suit the property type and audience.
• Quick review and tweaks by editors can ensure everything fits the brand’s voice and storytelling goals.

Social media algorithms are always changing, but right now platforms like Facebook, LinkedIn, and Instagram are putting a strong focus on video posts. This means that video content is likelier to show up in your feed. More people are also using their phones to search for properties, checking out listings, and virtual tours on mobile devices. Due to the rising popularity of videos on social media, there is a growing trend of creating videos in a vertical format (like 9:16), which works well for social platforms.

Realtors are taking advantage of this shift to create engaging content that is easy to watch on mobile devices. Several AI tools help edit videos into this format, making it effortless to add captions and more.

Vertical video editing process

• Record in portrait mode for high resolution and frame integrity.
• Crop existing horizontal videos to highlight key features.
• Add compelling graphics or text and ensure thumbnails and captions work well for mobile viewing.

Cinematic walkthrough editing mimics high-value film production techniques to give prospective buyers an immersive visual journey that feels like they’re exploring the space by themselves in real time. This technique allows buyers to connect with the layout of space and overall aesthetics. Cinematic walkthroughs are particularly gaining traction, as they reduce the need for lengthy in-person meetings and detailed explanations from the sales team.

Cinematic walkthroughs can capture varied and intricate elements, ranging from building facades to interior details, providing a holistic view of how the space will appear in real life.

Step-by-step guide to cinematic walkthrough editing

• It is important to create a baseline for storytelling for the property. Arrange clips that give a guided tour starting from exterior, gradually moving room by room to showcase flow & functionality.
• Use stabilization for smooth camera movements, such as pans and push-ins.
• Adjust exposure and white balance; apply cinematic LUT or custom color grade.
• Use masks and secondary grading to maintain the scene’s visual quality and overcome tricky lighting issues in certain shots.
• Pair ambient room tones with subtle sound effects and engaging music to transform mood without the use of heavy music.
• Insert text overlays to highlight features. Use motion graphics to avoid distractions. Conclude with a call to action timed with the music resolution.

When we hear about drones, the first thing that comes to mind is military warfare and covert security operations. However, drone technology has come a long way, and today drones have a wide range of commercial applications across industries.

This popularity comes as no surprise, as data supports the effectiveness of drone video footage. According to MLS data, properties shown with aerial shots are 68% more likely to sell. This significant increase is mainly due to the fact that drones provide a bird’s-eye view of both the property and the surrounding area. Professional drone video footage can help strike a chord with prospective buyers of a property that other media cannot.

• Stabilize and color match to flow with the indoor clips.
• Use techniques like speed ramping and dynamic cuts can help sync drone movements with the pans of your interior shots.
• Incorporate geo-markers and point-of-interest tags in aerial shots to pinpoint nearby amenities like schools and shopping centers, helping potential buyers picture the lifestyle offered by the property.

Interactive video editing is changing the way property tours connect with buyers. With the help of 360-degree video editing, viewers can navigate the space freely, creating a personal and memorable experience. Clickable elements and animated pathways allow them to explore at their own pace.

• Plan different pathways for viewers to choose from right from the word go; before filming or editing, map out the interactive flow.
• Capture each distinct area of the property in separate segments, which will allow easy transitions based on the viewer’s choices.
• Edit using tools like Wirewax, Vimeo OTT, or Adobe Captivate to add clickable areas to your video.
• Since many people browse real estate listings on their phones, content should load quickly and work smoothly on any screen size or operating system.

Hyperlapse and timelapse videos are top video editing techniques in real estate to highlight long-term projects, changes in lighting, and exterior renovations.

• Hyperlapse involves moving the camera between shots to create a sense of movement through space.
• Timelapse keeps the camera steady and just shows the passage of time.

With these trending techniques, viewers can witness changes, such as progress in renovation or how a city looks from day to night in just a few minutes.

Here are the simple steps:

• Capture steady footage that aligns nicely and strategically using speed for a clean finish.
• Add background music, timestamps, and motion blur effects to make these videos more fun to watch, as well as to enhance the overall feel and vibe.

Another trend on the rise in real estate video editing is animated overlay editing. This creative approach beautifully amalgamates motion graphics with visual storytelling. By adding 2D or 3D graphics to property videos, animated overlay editing can underscore important features, explain smart home technologies, or guide viewers through the space without obstructing the visual narrative. This technique adds clarity and gives real estate videos a modern, polished feel.

Here are some key steps:

• Select an editing tool based on your skills and expertise level.
• Upload your property video, and add animated overlays to the top of the video.
• Sync these animations with the movement in the video or the voiceover to grab the viewer’s attention and make the story engaging.
• Use arrows and highlights to show key areas in real time.

Voiceover storytelling is a popular real estate video editing trend. Its core focus is geared toward creating a compelling narrative that guides viewers through a property using either a human or AI-generated voice. This commercial real estate video editing method adds personality and emotional depth, which are often missing in real estate videos.

• Write a meaningful script highlighting the unique features, architectural details, and lifestyle benefits of the property.
• Sync the voiceover with the visuals to improve the overall message, making sure it all flows naturally and is easy to follow.
• Balance the voiceover with music and recalibrate the pacing to create an enjoyable viewing experience.

Customization is becoming increasingly important in real estate video editing. The focus is now shifting from the usual one-size-fits-all approach or cookie-cutter videos to delivering personalized content. Now, the goal is to target specific buyer profiles or marketing channels. This personalized editing captures various audience segments, ranging from investors and luxury clients to first-time buyers, by aligning the content with their specific needs.

Customized video editing: how it works

• Editors change outros, intros, subtitles, and branding to better fit different audience groups.
• Leverage templates, visual elements, and call-to-actions (CTAs) update without having to re-edit the entire video.
• Handle multiple versions efficiently, automating repetitive tasks, and facilitating the quick delivery of personalized videos across various marketing efforts.

Real-time editing is becoming an exciting trend in the world of real estate videography. This approach is all about churning out quick content during or right after live events such as property launches, virtual open houses, or walkthrough webinars. The key factor is to leverage the hype generated during live events and reach out to viewers in a more engaging manner.

• Manage and edit content on the spot with tools designed for live broadcasting. This process involves the following steps:
  • Adding branding elements
  • Switching between camera angles
  • Showing real time property information
• After the event, it’s all about sharing short clips on social media.
• Quickly edit segments to include logos and captions.
• Create bite-sized content for platforms like Instagram, LinkedIn, or YouTube.
• Turn the highlights from the live event into on-demand content, such as highlight reels, Q&A sessions, or full walkthrough recordings for future viewing.