Social Media Insights

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Social Media Insights

HitechDigital provides social media insights into improving your market performance, customer engagement and brand reputation. We track and analyze your social mentions, integrate the intelligence into your marketing, business intelligence or CRM data and work with you to align social insights with brand promotion and market growth strategies.

Our core strength lies in separating insights from the massive amount of irrelevant or noisy data, and helping you harness consumer insights for enhancing new offerings, increasing service revenues and strengthening online reputation. We deliver measurable results to assess and predict buyer behavior through deep-dive reports, interactive dashboards, allowing you to visually filter, compare, and correlate data to extract key insights.

HitechDigital draws from 15+ years’ experience in information aggregation, social media research and data analysis, helping companies streamline their market intelligence processes. From Excel-based sentiment analysis to Big Data analytics for data mining and simulation modeling, we do it all – with a focus on data integrity and security by facilitating compliance with internal data governance and protection policies.

Social Listening and Analysis.

Our teams go beyond tracking and monitoring social mentions to give you increased control over influencing and proactively managing reactions and activities involving your business.

Our services include:

  • Social data collection – from blogs, reviews, tweets, forums, news feeds, images, etc.
  • Data preparation and integration – for visual analysis, machine learning or analytics
  • Custom dashboards – for tracking key metrics across geographies, market segments, etc.
  • Advanced analytics – for optimizing ROIs from product or brand promotion activities
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HitechDigital has come up to speed very quickly on some difficult data modeling problems, providing excellent base solutions, as well as offering innovative enhancements and tools that exceeded my expectations and made my work a lot easier.

– Amy Bates

Social Media Analysis
Social Listening

Sentiment and Intent Analysis.

We go beyond sentiment analysis based on social mentions to provide intent analysis for distinguishing purchase intent, product or services inquiry, price comparison, buyer recommendations, etc.

We help you with:

  • Identification of brand or product advocates, influencers and detractors
  • Identification of untapped audience segments for your products or services
  • Measuring price sensitivity for your products or services
  • Understanding your customers’ channel preferences
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Outstanding work! The team at HitechDigital are highly skilled data visualization experts. They went above and beyond our expectations. I am thrilled with how the entire work turned out!

– Steven Snow

Reputation Management.

Monitoring data from organic searches, traffic referrals, social media networks, forums, employment websites, business listings, web rankings, business directories, etc. we deliver reports or create dashboards which provide answers to important business questions, such as “Is my online brand reputation affecting revenues?”

We help you with:

  • Custom Channel Grouping – for addressing negative social media actions about your brand
  • Reputation Strategy Enhancement – for correlating social mentions with actions affecting potential sales or identifying opportunities to increase positive sentiment and selling opportunities
  • Reputation Building – for increasing brand visibility in search and social media through research of competitor brands and content strategy
  • Reputation Repair – for executing solutions such as removal of content that creates problems with the way your brand is perceived online
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Keeping in mind the complexity of the project, the team delivered the project on time and with full dedication.

– Steve Jordan

Reputation Manaagement
Reputation Building

Proven track record.

95% recurring clients and partnerships with industry leaders reflect our commitment to customers – their growth, their satisfaction.

  • J P Morgan
  • Ernst & Young
  • LexisNexis
  • Schlumberger
  • DHL
  • IDB
  • Xerox
  • Aventis
  • Thomson Reuters
  • Dominos


Satisfied Clients


Countries Served


Projects Completed



Service Leadership.

Bachal Bhambhani

Bachal Bhambhani

Sr. Vice President, Sales

Bachal represents HitechDigital in North America, and helps client and our production teams collaborate effectively on projects and partnership initiatives.

Bret Pranham

Brett Parnham

Vice President, Sales

Brett, Vice President for Europe, is based in London. He assists HitechDigital’s executive leadership team in reinforcing partnerships and in building long-term relationships with clients across the continent.

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