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Engineering

Competitor product intelligence for a BIM-enabled 3D viewer enables real-estate firm develop a new product with enhanced features

Competitor product intelligence for a BIM-enabled 3D viewer enables real-estate firm develop a new product with enhanced features Banner

Client Profile

The client is a Netherlands-based firm offering digitalization solutions to real estate data management companies, housing corporations, city municipalities, and housing owners. It offers digital twin solutions to extract intelligent insights for construction project management in social housing sectors.

Business Need.

The client used 3rd party 3D viewer services for a 360 degree view of several 1000s of houses owned by affordable housing corporations and allotted to civilians of Netherlands. The viewer enabled asset monitoring for public housing, maintenance, housing type etc. by displaying property details in 3D as against spreadsheets. The viewer helped the client to drill down to the view needed, whether it was of the entire property, a particular room, or floor-wise.

To be a market differentiator and to be able to offer enhanced services to their customers, our client wanted to develop their own 3D viewer with multiple advanced features. Thus, they partnered with Hitech to gather competitor product intelligence from multiple sources which would include features, specifications, pricing, performance, customer reviews, etc. The insights would be utilized to design and develop their own product with competitive features and USPs of its own.

Challenges.

As the viewer had a very niche segment in social housing industry, the competitor intelligence team was faced with challenges such as:

Solution.

Approach.

Business Impact.

Create unique product differentiator
Insights into competitive landscape
Clear product feature segmentation for bare minimum needs, regular usage, and premium category
Multiple pricing models based on views, users etc.
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