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Hitech House
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Gurukul, Ahmedabad - 380052
Gujarat, India

Phone: +91-794-000-3000

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Email: sales@hitechdigital.com

Engineering

Augmented Reality ready 3D models with Physically Based Rendering (PBR) texturing drives high conversion for an eCommerce wholesaler

Augmented Reality ready 3D models with Physically Based Rendering (PBR) texturing drives high conversion for an eCommerce wholesaler Banner

Client Profile

The client is a US based eCommerce wholesaler offering hundreds of thousands of commercial restaurants supplies and equipment to diverse industries including food and beverages, healthcare and education, globally. Customer convenience is pivotal to their marketing strategy. Customers can place orders from any device round the clock.

Business Need.

The company showcased its entire range of products on its portal. To enhance user experience and drive greater conversions, it was imperative to offer a 360-degree view of the commercial restaurant equipment to make them look engaging and captivating. Creation of a realistic feel would entice consumers to make the buying decision.

For this, the client required:

  • Low poly 3D models of commercial restaurant supplies and equipment with PBR (Physically Based Rendering) texture. The specific need for PBR texturing of the models was based on a texturing workflow that helps 3D models simulate real-life materials through consistent lighting
  • Models with AR/XR capabilities

Challenges.

Solution.

The Hitech project team developed and delivered 500 low poly 3D models of commercial restaurant supplies and equipment that included:

Approach.

Business Impact.

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