Fashion Retailer, California, USA
Industry: Fashion and Apparels
To make subject/model attractive for the eCommerce website of a fast fashion retailing giant possessing 532 stores in 47 states of USA; selling apparels, footwear and accessories designed for teen girls and young women of all sizes.
Delivered 324,000 images with post production of removing blemishes & wrinkles, smoothening skin & removing any other distracting element through clipping path.
After comprehending client requirements; it was concluded to use Adobe Photoshop for editing and Adobe Lightroom for color corrections for successfully executing this image enhancement project.
For post processing the images to make them more attractive, clipping path expertise clubbed with removing blemishes & wrinkles, smoothening skin & removing any other distracting element was put at task. Images were uploaded on server for processing as per client specifications. 14 plus graphic designers working on this ongoing project, enhancing more than 12,000 images a month. To attain this challenging task a workflow was designed, with ensured that a designer would work only on his/her area of expertise, i.e., skin tone, hair, etc. in coordination with internal checklist & specifications by client. Multilayered quality check process was followed. Upon completion, the process of data transfer through server was followed to send, images back to the client.