Post Production Clubbed with Clipping Path for Apparels, Footwear and Accessory Images for a Fast Fashion Retailer
Fashion Retailer, California, USA
Industry: Fashion and Apparels
To make subject/model attractive for the eCommerce website of a fast fashion retailing giant possessing 532 stores in 47 states of USA; selling apparels, footwear and accessories designed for teen girls and young women of all sizes.
Delivered 324,000 images with post production of removing blemishes & wrinkles, smoothening skin & removing any other distracting element through clipping path.
Technology / Software.
After comprehending client requirements; it was concluded to use Adobe Photoshop for editing and Adobe Lightroom for color corrections for successfully executing this image enhancement project.
The final output has unwanted wrinkles removed and cloth look smooth.
The final output is treated with skin retouching techniques, with all blemishes removed and slight color correction.
The project involved intensive beauty/fashion retouching on substantial scale within stipulated turnaround time of 12 hours at the most.
Skin should appear free of blemishes, bruises and should retain its texture.
Skin should appear natural; not look too soft or plastic.
Hair should be lightly touched; garments should be free of excess wrinkles, and dirt on the floor should be completely removed.
Garment should be free of excess wrinkles, sides should be smoothened and bra straps and bulges removed.
Background should be solid white; dirt on the floor and background items need to be completely removed however, foot shadow should stay.
Advanced photo editing software with latest versions were used which made it convenient for the client to use the images on eCommerce websites and various other formats.
Client received edited images in the quickest turnaround time of 8-12 hours; which was our USP as well.
Confidentiality, copyright and privacy was the top priority, as images were not merged, published, distributed, sub-licensed, sold or inseminated further.
Fast & efficient services, saved time & cost of hiring additional resources.
For post processing the images to make them more attractive, clipping path expertise clubbed with removing blemishes & wrinkles, smoothening skin & removing any other distracting element was put at task. Images were uploaded on server for processing as per client specifications. 14 plus graphic designers working on this ongoing project, enhancing more than 12,000 images a month. To attain this challenging task a workflow was designed, with ensured that a designer would work only on his/her area of expertise, i.e., skin tone, hair, etc. in coordination with internal checklist & specifications by client. Multilayered quality check process was followed. Upon completion, the process of data transfer through server was followed to send, images back to the client.
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