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BPM

Omni-channel data sourcing and multi-layered validation checks drive comprehensive, accurate, current and updated B2B database for US-based B2B data aggregator

Omni-channel data sourcing and multi-layered validation checks drive comprehensive, accurate, current and updated B2B database for US-based B2B data aggregator Banner

Client Profile

The California-based B2B data aggregator provides comprehensive and current business data; right from early-stage startups to Fortune 1000 companies. They enable companies to tap into competition, uncover startup trends, get company funding data, find new prospects and opportunities etc.

Business Need.

The B2B Data Management Company wanted to strengthen its 50 Million-record database, make it more comprehensive and weed out data decay issues. While it was important to keep adding new company profiles and scale up the database, it was equally important for them to keep the existing database continuously validated and updated.

This entailed voluminous omni-channel sourcing to capture business records from listed, unlisted, traditional and nontraditional sources as well as an extensive and well-orchestrated validation and data enrichment process.

They were looking for a partner with extensive experience and expertise in the area of data management to support their database building operations.

Challenges.

Solution.

Update and strengthening of B2B database through ongoing addition of new company profiles as well as enrichment, validation and cleansing of existing database. A robust data management workflow powered by manual research, ML algorithms and custom rules drove the omni channel data sourcing and multi-layered validation process. Enrichment of existing records with hundreds of additional data points was an integral part of the solution.

Approach.

Implementation:

Quality Check and Audit:

Technology Used:

Custom tools, Macros, Bots and Scripts

Business Impact.

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