Client Profile.
Thai Nakron Cuisine, USA
Industry: Food and Hospitality
Objective.
To create a beautiful menu card that goes well with the spirit of Thai culture and cuisine.
The Solution.
Created designs with vibrant color scheme that perfectly highlights the essence of Thai culture and cuisine.
Challenges.
- To create a menu which carries the Thai spirit in an extremely striking manner, which can hit the right nerve of the customers.
- Highlight the vast and diversified Thai cuisines; especially in a city, where Casinos and other regional restaurants are in abundance.
- Select a bold and consistent color palette to synchronize with the theme of the restaurant.
Benefits.
- An alluring menu that attracted first time customers and emit a sense of vibrancy and fun that can be found on the menu.
- Visually creative menu that was relevant to the hotel industry and was authentic look and feel of the restaurant.
- Effective communication tool with the guests and maximized its potential due to an effective blend of the artistic qualities of graphic design and building the restaurants brand identity.
A beautifully designed menu is the most crucial internal marketing tool for a restaurant. In fact, it is the only piece of printed advertising that you are almost 100 percent sure will be browsed by the guest. A lucid and interesting menu augments customer attention, eventually ensuring a successful promotional campaign. To leverage client base and promote their restaurant, a foremost Thai Cuisine Restaurant in USA approached HitechDigital to make an articulate, concise, yet extremely appealing menu.
The Solution.
- Chose a minimalistic design, with clear fonts to give a very professional look and feel.
- Using sharp and darker shades like red. The same color palette was maintained to ensure to induce the feeling of “hunger”!
- Highlighted diversified Thai cuisines to entice people who love experimenting with their taste buds.
- Moreover, we lay a special emphasis on the fonts and font sizes for better readability.
