Thai Nakron Cuisine, USA
Industry: Food and Hospitality
To create a beautiful menu card that goes well with the spirit of Thai culture and cuisine.
Created designs with vibrant color scheme that perfectly highlights the essence of Thai culture and cuisine.
- To create a menu which carries the Thai spirit in an extremely striking manner, which can hit the right nerve of the customers.
- Highlight the vast and diversified Thai cuisines; especially in a city, where Casinos and other regional restaurants are in abundance.
- Select a bold and consistent color palette to synchronize with the theme of the restaurant.
- An alluring menu that attracted first time customers and emit a sense of vibrancy and fun that can be found on the menu.
- Visually creative menu that was relevant to the hotel industry and was authentic look and feel of the restaurant.
- Effective communication tool with the guests and maximized its potential due to an effective blend of the artistic qualities of graphic design and building the restaurants brand identity.
A beautifully designed menu is the most crucial internal marketing tool for a restaurant. In fact, it is the only piece of printed advertising that you are almost 100 percent sure will be browsed by the guest. A lucid and interesting menu augments customer attention, eventually ensuring a successful promotional campaign. To leverage client base and promote their restaurant, a foremost Thai Cuisine Restaurant in USA approached HitechDigital to make an articulate, concise, yet extremely appealing menu.
- Chose a minimalistic design, with clear fonts to give a very professional look and feel.
- Using sharp and darker shades like red. The same color palette was maintained to ensure to induce the feeling of “hunger”!
- Highlighted diversified Thai cuisines to entice people who love experimenting with their taste buds.
- Moreover, we lay a special emphasis on the fonts and font sizes for better readability.