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Hitech House
Near Gurukul Tower
Gurukul, Ahmedabad - 380052
Gujarat, India

Phone: +91-794-000-3000

Fax: +91-794-000-3202

Email: sales@hitechdigital.com

BPM

Expertly edited and retouched apparel photos in product catalog reinforced fashion store’s brand image

Expertly edited and retouched apparel photos in product catalog reinforced fashion store’s brand image Banner

Client Profile

A fashion retail giant with 532 stores in 47 states delivering premium styling, quality and value to consumers across USA. Their end to end business model included design, production, and sales of men’s, women’s and kids’ apparels through their own extensive retail network.

Business Need.

As part of marketing collateral for a new store launch in a posh location, the fashion retailer required visually captivating printed and online catalogs. The catalogs would include over thousands of apparel images designed for audiences across age groups and types. Getting the print ready photos required extensive post processing activities.

The fashion retailer was looking to outsource these activities to an experienced service provider given the multiple challenges of the project which included:

  • the voluminous scope of work – 324,000 images to be editing and retouched
  • the high photo editing skills required – HDR quality of the images
  • the short timeline till the store launch date – just a week

The fashion retailer hence partnered with Hitech for editing hundreds of thousands of fashion apparel photographs within tight deadlines.

Challenges.

An initial project assessment by the team at Hitech revealed multiple challenges related to editing, retouching and delivering voluminous work in short time meeting quality guidelines.

Solution.

Post coordinating with client’s media agency to understand their retouching requirements in terms of print ready fashion photos; a workflow was designed which enabled delivery of the huge volume of images in a record week’s time using Adobe Photoshop, Adobe Illustrator, and Lightroom.

Approach.

We automated the entire post-processing cycle, right from noise reduction to color corrections and resizing images and files, to ensure seamless error-free delivery of fashion photographs within stipulated timelines.

Execution

Quality Check and Audit:

Software and Technology

Adobe Photoshop, Adobe Light room, Adobe Bridge, Custom tools and technologies

Business Impact.

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