Reduced Opacity of Product Images for a Grocery Retailer in Columbia

Reduced Opacity of Product Images for a Grocery Retailer in Columbia Banner

Client Profile.

Grocery Retailer, Columbia
Industry: Grocery and Retail


Clip out the background from the product, cleanup dust particles and light adjustments in order to make the product eye catchy.

The Solution.

Delivered more than 66,000 images with post production of clipping out the background, adjusting the lighting, shape, removal of dust particles, reducing the opacity, without making the image look artificial.

Image Background Removal
Background is removed and final image is made transparent as it is to be supplied in PNG format


After comprehending client requirements; it was concluded to use Adobe Photoshop for editing and Adobe Lightroom for color corrections for successfully executing this image enhancement project.



The Solution.

Experts at HitechDigital suggested and used a completely different methodology of creating a Photoshop action for enhancing the quality of images as specified by the client. They also kept the main areas of the image bright and sharp, while ensuring not to overdo it. Going with lower yellow hues and brighten the levels, curves in moderation. Graphic designers are working on this ongoing project, enhancing more than 500+ images every month. Upon completion, the process of data transfer through server was followed to send, images back to the client.

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