Redesign a Company Logo for UK Based Inventory Firm
Inventory Transcription Company, UK
Industry: Real Estate
Create a new logo based on the lines of old logo, but add more innovation and contemporariness.
New logo designed without altering the essence of the old logo; cementing company’s identity in the minds of the customers.
Create differentiation between existing & appreciated logos and create a new logo without altering the essence.
Add more creativity and contemporariness which can give an impression of stability and credibility.
Avoid falling into obscurity and anonymity among the raging sea of other brands that exists today.
Retentive image that is lean and legible and not complex or stimulating.
Impression of a globalized identity of the company with timeliness and sophistication that gives the consumer that ease of use and simplified lifestyle.
Change is Constant – with time, things fade away and recreates itself to appeal to the current audience or viewers.
The same principle applies every well to the Logos. A well- Designed logo plays an instrumental role in making or breaking the brand. However, it cannot remain the same; with time, it also requires tweaking and revamping to increase it visual appeal.
With this thought, a leading Inventory Transcription company headquartered in UK approached HitechDigital to redesign their logo, without making any drastic changes in the older one.
Designed a series of visual samples that clearly depicted the spirit of service the client provided in a more effective manner.
Designers stuck to “minimalistic” approach to convey the brand values.
Concentrated on making the visual presentation trendier so it gets registered with clients immediately and have a lasting impression on the viewer’s mind.
Suitable color palette was followed to give an impression of stability, credibility to the services.
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