Campaign Management

Campaign Analysis

Increased MROI by 12% for UK-based health and hygiene leader using multi-linear regression and time series models to predict and measure campaign performance across channels and products.

Service Overview.

You invest thousands of dollars on multiple marketing campaigns across a complex mix of digital and offline channels, product lines, geographies and audience demographics. Which is the best performing? What is the ROI for each campaign? Is your money well spent?

Our customized campaign management solutions let you quickly decode the links between marketing campaigns and sales volumes. Our campaign analyses run by experienced and skilled data managers and backed by modern analytic and statistical tools, are benchmarked against specific objectives, KPIs and metrics. Close to three decades of experience in every aspect of data management and analysis makes sure that even when following set guidelines, we stay vigilant of any repeating anomalies and new or missed patterns of customer behaviour.

Our campaign management solutions allow you to process multi-channel post-campaign data for actionable insights. We help you precisely tackle the landslide of data, measure the ROI of your campaigns, and generate reports with graded levels of detail aligned with your analysis objectives.

 

Measure

Campaigns across multiple channels, products, geographies to gain actionable insights and knowledge on what drives revenue.

Personalize

Campaigns by segmenting target audience based on demography, behavior or needs to increase customer engagement and conversions.

Optimize

ROI by leveraging data-based decisions for pricing, conversion ratio, launch strategy and promotions.

Collect

Sales data from touch points across all channels at every stage of the sales funnel for visibility into which activities impact ROI and when.

Measure the success of your marketing campaigns!

Drive data-driven campaigns. Successfully →

Manufacturing

Start your digital journey →

Campaign Effectiveness Measurement.

Optimize your marketing campaigns to drive higher marketing ROI. Measure the actual revenue per campaign and cost per response.

Our service offerings include:

  • Campaign level tracking: Analyze customers’ digital footprints and create tags for multi-platform campaign comparison. Use HotJar and other tools to track sessions, usage and configure funnels.
  • KPI tracking: Capture, track and analyze CPC, CTR and CTA for multiple campaigns. Analyze browsing patters, demographics, keywords, and media channels for campaign performance.
  • Analysis and insights: Identify issues in customer experience. Get insights on campaign reach, websites, mailers, etc. Perform ROI, churn, competitor, quality score and cohort analysis.
  • Channel analysis: Get performance visibility and choose the best-fit from multiple channels. Evaluate partners for price variance, revenue and capability for yearly or monthly growth.
  • A/B testing and optimization: Use statistical results to know how variations impact user behavior. Compare samples of users, events, or observations to reveal data that aligns with your goals.

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Very impressed with the way you guys understood our specific requirements and proposed customized solutions. Thanks to your team’s persistence, we’ve been able to structure and draw analytical insights from our random campaign data.

– Senior Marketing Database Analyst, Global Consumer Goods Company, USA

Leads Scoring.

Predict lead patterns, focus on hot leads, nurture warm ones and weed out cold leads from voluminous data pool.

Our service offerings include:

  • Leads Standardization: Integrate various datasets into a centralized database. Scrub, dedupe, cleanse and add missing values to enrich database.
  • Leads Classification: Use custom macros or manual processes to sort leads by demography, interest, intent, behavior, etc.
  • Rank Leads: Develop and assessment criteria and rank leads by assigning values based on company size, job title, behavior, etc.
  • Leads Distribution: Optimize leads distribution process to decrease costs per opportunity and increase marketing ROI
  • Re-activate Dormant Leads: Segment inactive leads, analyze patterns, predict inactivity and respond quickly with reactivation emails, etc.
  • Automate Leads Tagging: Create leads lists for relevant follow-ups. Maintain scoring-rules based segments for customized messaging.
  • Lead Analytics: Understand what drives most leads and customers by identifying factors that affect conversion rates.
  • Value Assessment and Prediction: Accurately forecast lead value using score and conversion ratios for sales team to work effectively.
  • Predict Lead Behavior: Use advanced analytics and algorithms to predict performance, identify patterns and pipeline visibility.

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Please keep up the good work. Look forward to adding more team members in the coming months.

– Director of Services & Delivery, Information Technology and Services Company, Netherlands

Mailing Lists Compilation.

A completely verified, cleansed, updated and standardized list of mail addresses helps to target right audience and increase conversions.

Our services include:

  • Web research: Extensive web research to compile mailing lists from online sources like websites, social media platforms, surveys, directories, etc.
  • Data entry/capture: Key-in different data fields like name, designation, location, industry, etc. in Excel, Word, HTML, XML, CSV or into CRM databases.
  • Mailing list verification: Identify, validate and verify customer mailing lists against source and other online sources to ensure high accuracy.
  • Mailing cleansing and scrubbing: Collate, cleanse and remove repetitive data records to ensure updated mailing list.
  • Mailing list enrichment: Append missing demographics, financial or geographical data with correct ones. Maintain data quality across sales, CRM and marketing channels.
  • Mailing list prioritization: Prioritize by target group, product, quantity and relevance as per marketing campaign requirements.

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You and your team do exceptional work and are my “go-to” guys!

– Director of Marketing & Advertising, Legal Media & Marketing Firm, USA

Satisfied Customers.

80% recurring clients and partnerships with industry leaders reflect our commitment to customers – their growth, their satisfaction.

3,100+ Satisfied Clients
50+ Countries Served
5,000+ Projects Completed
1,000+ Professionals

Service Leadership.

Bachal Bhambhani
Linkedin

Bachal represents Hitech in North America, and helps client and home teams collaborate effectively on projects and partnership initiatives.

Milind Patel
Linkedin

Milind heads the Engineering Consulting division. He focuses on continuous process improvements, team development, and smooth delivery on client KPIs.

Contact us.

Share your challenges. We will get back to you within 24 hrs.Talk to us for free consultation up to 1 hour.

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