Post Production Clubbed with Clipping Path for Apparels, Footwear and Accessory Images for a Fast Fashion Retailer

Business Process and Management

Post Production Clubbed with Clipping Path for Apparels, Footwear and Accessory Images for a Fast Fashion Retailer

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Client Profile

Fashion Retailer, California, USA
Industry: Fashion and Apparels

Objective.

To make subject/model attractive for the eCommerce website of a fast fashion retailing giant possessing 532 stores in 47 states of USA; selling apparels, footwear and accessories designed for teen girls and young women of all sizes.

The Solution.

Delivered 324,000 images with post production of removing blemishes & wrinkles, smoothening skin & removing any other distracting element through clipping path.

Technology / Software.

After comprehending client requirements; it was concluded to use Adobe Photoshop for editing and Adobe Lightroom for color corrections for successfully executing this image enhancement project.

Challenges.

Benefits.

The Solution.

For post processing the images to make them more attractive, clipping path expertise clubbed with removing blemishes & wrinkles, smoothening skin & removing any other distracting element was put at task. Images were uploaded on server for processing as per client specifications. 14 plus graphic designers working on this ongoing project, enhancing more than 12,000 images a month. To attain this challenging task a workflow was designed, with ensured that a designer would work only on his/her area of expertise, i.e., skin tone, hair, etc. in coordination with internal checklist & specifications by client. Multilayered quality check process was followed. Upon completion, the process of data transfer through server was followed to send, images back to the client.

Samples.

The final output has unwanted wrinkles removed and cloth look smooth.
Fashion Apparel Images Editing and Enhancement
The final output is treated with skin retouching techniques, with all blemishes removed and slight color correction.

Post Production Clubbed with Clipping Path

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