Near Gurukul Tower
Gurukul, Ahmedabad - 380052
UK based company providing market research services and social media insights to production houses
Industry: Media & Entertainment
A leading market research firm needed a solution to study pre-launch audience feelings and develop invaluable insights for Hollywood movies and TV shows. The process involved identifying news articles and social media posts relevant to the targeted list of movies and TV shows, and analyzing statements conveying the sentiments in form of positive, negative and/or ambivalent.
Client was able to identify shows that were likely to be successful and assigned them selective time slots and marketed them to target audience.
The reaction from our clients has been overwhelmingly positive. They were amazed at how quickly we can drill into data combined with the prettiness. The social media analytics unlocked the value content, allowing them to better engage the fan base, optimize marketing and ultimately increase profits and ratings.