Color Corrections to Make Images Attractive for a Grocery Retailer in Australia Banner

Business Process Management & Analytics

Color Corrections to Make Images Attractive for a Grocery Retailer in Australia

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Client Profile

Grocery Retailer, Australia
Industry: Ecommerce

Objective.

Clipping the background, from product images, followed with sharpening of images, deletion of useless elements and special color corrections to make the final product attractive, impacting and clearly visible.

Color Correction for Grocery Item

The Solution.

Delivered more than 150,000 images with post production of clipping out the background, sharpening of images, deletion of useless elements and special color corrections.

Technology / Software.

After comprehending client requirements; it was concluded to use Adobe Photoshop for editing and Adobe Lightroom for color corrections for successfully executing this image enhancement project.

Challenges.

Benefits.

The Solution.

Hi-Tech assigned the best of the creative designers to enhance the quality of images considering the criteria suggested by the client. They successfully neutralize every color cast using the white balance controls and repaired the blemishes and undesirable aspects in the images. Utmost care was taken to keep the main areas of the image bright and sharp, while not overdoing it. Looks of the product were enhanced by adjusting the lighting, shape and color of the product in the image. Graphic designers are working on this ongoing project, enhancing more than 750 plus images every month. Upon completion, the process of data transfer through server was followed to send, images back to the client.

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