Client Profile.
Wine and Spirit Distillery, USA
Industry: Alcohol and Beverages
Objective.
Design a catalogue that strongly conveys the brand, its capabilities as well as promote their wide range of Wines and Spirit in the market.
Hi-Tech’s Solution.
Designing an evenly spaced, appealing yet minimalistic catalogue to captivate the attention of the viewer.
Technology / Software.
Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Challenges.
- Creating a flat, yet attractive design that goes well with their range of product and leaves an imprint on the customer’s mind.
- Maintain an aesthetic value, without over-designing.
- Using the white space smartly and uniformly for a design that is in sync with the brand.
Benefits.
- Enhanced visual identity that communicated more about the brand.
- Creation of an elaborate, natural as well as harmonious design which had a significant effect on the marketed customer leaving an imprint.
- A quick and affordable solution that helped in establishing the business and attract new customers.
Solution.
To address this requirement of the client our team:
- Opted for a flat design to give a minimalistic look and feel to the catalogue.
- White space was cleverly and generously used to maintain consistency with the brand.
- Adobe Photoshop and InDesign were used to bring in more aesthetic value to the design, which apart from it gave the catalogue a more professional look.
- Highlighted various types of bottles/wines based on different categories for branding the products.
- For an intuitive user experience equal importance was given to the attractive fonts and perfect font sizes for better readability.
Global economy is making competition rampant in various industrial verticals. It has become imperative to have a strong visual presence for powerful branding at a global level and increase the profitability.
With an intention of having a strong visual presence and better promotion for their product, a topmost wine and spirit distillery company headquartered in the USA, approached Hi-Tech to design their catalogue.
They wanted a simple, yet extremely appealing design which can convey the right message to their targeted audience.
