Data Hygiene Management for B2B Data Aggregators

With business addresses and phone numbers changing by the hour, CEOs and decision makers shifting jobs and new businesses being formed every 30 minutes, the threat of data decay and database deficiencies pose a constant challenge for B2B data aggregators.

At HitechDigital, we acquire and authenticate business profile data from diverse online and offline sources that go beyond the obvious to ensure your databases remain current and comprehensive. We pay special attention to data on new mergers, start-ups, SMEs and unorganized sector entities that are not readily available, and validate the data through multi-layered checks before populating them into your database. As part of our enrichment process, we continuously monitor, re-validate, update and append your existing contact data with new demographic, firmographic, sociographic and technographic inputs.

To manage the overwhelming tide of diverse data and faster decay, we conduct ongoing database health audits in integrated environments using a blend of human research, machine learning, AI, robotic process automation, custom rules and algorithms, and augmented intelligence.

Close to three decades of data management spanning over a 1,000 projects and millions of records have helped us implement best practices across projects of varying complexities. We have successfully addressed the ever-present issues of data decay to consistently meet quality benchmarks of over 99% accuracy. Data that passes through our processes is current, valid, and actionable.